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‘No apologies from me’: North Texas bakery owner responds to online hate

Haley Popp, the owner of Flower Mound’s Hive Bakery
Haley Popp, the owner of Flower Mound’s Hive Bakery Courtesy of Hive Bakery

A North Texas bakery owner said supporters of president Donald Trump are harassing her Flower Mound shop, according to posts on the bakery’s Facebook page.

The bakery went viral last week for selling cookies depicting Washington National Cathedral’s Bishop Mariann Budde, who pleaded with President Donald Trump to have mercy in her Jan. 21 sermon.

“What she did was legendary,” bakery owner Haley Popp said. “People need to see that, so putting her face on a cookie, it served that purpose.”

Cookies with an image of the Bishop Mariann Budde sold at Hive Bakery in Flower Mound.
Cookies with an image of the Bishop Mariann Budde sold at Hive Bakery in Flower Mound. Courtesy of Hive Bakery

Since then, harassment from Trump’s supporters around the country has been fierce, according to the bakery’s Facebook page.

“We only got threatened with physical violence over the phone 5 times today,” Popp wrote on the bakery’s Facebook on Tuesday, Jan. 21. “We only got asked to make Trump-themed cakes 42 times today from people in other states who had no intention of ordering.”

The shop accepted orders via email on Wednesday due to the phone lines being “tied up with frivolous behavior,” Popp wrote on Facebook.

Since going viral, Popp said, the bakery’s been unable to keep anything on the shelves for very long.

“We are out of everything at my bakery,” Popp said. “They came in and they ransacked the place. We have nothing left.”

The bakery had a line that stretched around the corner prior to opening on Saturday. Among the many waiting for a chance to buy a cookie, Popp said, was Bishop Mariann Budde’s sister.

“She came in and she said, `I wanted to meet you. I wanted to meet the person that put my sister on a cookie,”” Popp said.

The Hive Bakery is an extension of who Popp is, she told the Star-Telegram on Saturday.

“I built this thing with my voice,” Popp said. “It is authentically who I am. No apologies are coming from me.”

The Hive Bakery is located at 360 Parker Square Road in Flower Mound.

This story was originally published January 25, 2025 at 8:14 PM.

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Lillie Davidson
Fort Worth Star-Telegram
Lillie Davidson is a breaking news reporter for the Fort Worth Star-Telegram. She graduated from TCU in 2025 with a bachelor’s degree in journalism, is fluent in Spanish, and can complete a crossword in five minutes.
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