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Cowboys-Packers sets new viewership record for a divisional playoff

Green Bay Packers cornerback Damarious Randall and strong safety Morgan Burnett try to bring down Dallas Cowboys running back Ezekiel Elliott.
Green Bay Packers cornerback Damarious Randall and strong safety Morgan Burnett try to bring down Dallas Cowboys running back Ezekiel Elliott. dkent@star-telegram.com

The Dallas Cowboys and Green Bay Packers set a new viewership mark for a divisional playoff with Sunday’s epic match-up with an average of 48.5 million viewers, according to Michael Mulvihill of Fox Sports. The game peaked at 62.4 million viewers as the Packers defeated the Cowboys 34-31 on Mason Crosby’s 51-yard field goal as time expired.

According to Fox, the late afternoon game drew a 28.2 major market overnight, beating the prime-time matchup on NBC, another down-to-the wire contest between the Pittsburgh Steelers and Kansas City Chiefs. That match-up drew a 21.2 overnight rating.

The game scored a giant 46.6 rating in Dallas-Forth, only to be topped by Milwaukee’s 55.0. The Pittsburgh market came in at No. 1 with a 57.1 and Kansas City was No. 2 with 55.2.

The initial Cowboys-Packers overnight rating of 28.2 was the highest for a divisional playoff game since the Cowboys played the Panthers in 1997.

The Cowboys have been ratings gold all season while overall, the NFL has seen ratings decline.

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