‘Heart of cowboy country.’ Arlington to host Pro Bull Riders World Finals in November.
Arlington, Texas, will be transformed into the rodeo capital of the United States this fall.
Two weeks after the National Finals Rodeo was moved to Globe Life Field this December, Arlington landed another huge championship event for the sport Thursday when officials announced that the Professional Bull Riders World Finals will move from Las Vegas to AT&T Stadium.
The PBR World Finals, pro bull riding’s equivalent of the Super Bowl, now is scheduled for Nov. 12-15 at the home of the Dallas Cowboys.
Since 1994, the PBR World Finals has been held in Las Vegas, but officials decided to move it along with the NFR because of fan restrictions there during the coronavirus pandemic.
The PBR has conducted an event at AT&T Stadium every year since 2010. In 2019 and 2020, the PBR held its Global Cup, an international competition in February, at the renowned venue.
“It’s in the heart of cowboy country,” said PBR commissioner Sean Gleason said. “It’s a building we’re familiar with.”
In 2018, the PBR’s Iron Cowboy event at AT&T Stadium drew more than 46,000 fans, which is believed to be a record turnout for a rodeo or bull riding competition in the Metroplex.
When the PBR brings its World Finals to AT&T Stadium in November, about 20,000 to 22,000 fans will be allowed to attend a performance under current social distancing guidelines, officials said.
The PBR World Finals event winner will receive $300,000. The 2020 world champion, the rider who finishes with the most points from the regular season, will receive a $1 million bonus.
The CBS Sports Network will televise all rounds of the PBR World Finals, in addition to preview shows. The league’s OTT channel, RidePass, also will feature daily broadcasts.
During World Finals week, fans can also attend the Women’s Rodeo World Championship at the Will Rogers Coliseum Complex in Fort Worth. Competition begins on Nov. 9 and will culminate with championship rounds held inside AT&T Stadium in conjunction with PBR World Finals performances on Nov. 13-15.
General public tickets for the 2020 PBR World Finals: Unleash The Beast go on sale Oct. 5. Also, PBR Direct four-day packages will go on sale Sept. 28-30, with PBR Direct Single Day tickets on sale Oct. 1-2. Tickets can be purchased at the AT&T Stadium Box Office, online at ATTStadium.com or SeatGeek.com, or via the phone to PBR Customer Service at 800-732-1727.