This image provided by Carnvial Cruise Lines shows a portion of the company's television ad scheduled to run during Super Bowl XLIX on Sunday. Carnival is trying to boost the image of cruises with its first ever Super Bowl ad after several years of bad publicity from illnesses on cruise ships and the sinking of the Costa Concordia wreck in 2012.
This image provided by Carnvial Cruise Lines shows a portion of the company's television ad scheduled to run during Super Bowl XLIX on Sunday. Carnival is trying to boost the image of cruises with its first ever Super Bowl ad after several years of bad publicity from illnesses on cruise ships and the sinking of the Costa Concordia wreck in 2012. Uncredited AP
This image provided by Carnvial Cruise Lines shows a portion of the company's television ad scheduled to run during Super Bowl XLIX on Sunday. Carnival is trying to boost the image of cruises with its first ever Super Bowl ad after several years of bad publicity from illnesses on cruise ships and the sinking of the Costa Concordia wreck in 2012. Uncredited AP

First-timers to Super Bowl ads hope to make super impression

January 28, 2015 04:35 PM