Get ready to see more Papa Murphy’s signs in the Metroplex.
The take-and-bake pizza concept, where customers custom-build their own pies (kind of like a Subway sandwich) and then take it home to pop in the oven, has targeted Dallas-Fort Worth for aggressive expansion.
The Vancouver-based chain wants to double its local base of 42 stores over the next several years and add more local franchisees, said Jayson Tipp, chief development officer.
“DFW is a good food market. There’s a lot of restaurant business,” Tipp said. “We do well in that kind of environment.”
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Later this month, Papa Murphy’s is opening a store in Bedford at Harwood Road and Meadowpark Drive. Others are in the works in Rockwall, Waxahachie, Rowlett and Dallas, Tipp said. Currently, Papa Murphy’s has three stores in Fort Worth, two in Arlington and one each in North Richland Hills, Keller, Grapevine, Trophy Club and Burleson.
The company charges a $25,000 upfront franchise fee and takes a 5 percent royalty on net sales. Because there are no ovens or freezers required, the buildout costs on a store are less than other food industry franchises. In addition to DFW, the company is targeting Phoenix, Austin and Raleigh, N.C. for growth.