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RadioShack marketing exec leaves for At Home

Twisted Sister front man Dee Snider was among the celebrities to appear in RadioShack’s Super Bowl ad earlier this year.
Twisted Sister front man Dee Snider was among the celebrities to appear in RadioShack’s Super Bowl ad earlier this year. RadioShack Corp.

Another key executive has left struggling RadioShack Corp.

Jennifer Warren, the chief marketing officer responsible for last year’s Super Bowl ad that used 1980s celebrities to poke fun at the chain’s outdated image, has joined Plano-based At Home. Warren will hold the same position at the home furnishings chain, formerly known as Garden Ridge.

“Jennifer’s retail experience coupled with her strong agency background will serve her well in her new role,” At Home CEO Lee Bird said. “We’re thrilled to have added an executive with her prowess to our growing team.”

Warren is the third top executive to leave the company in three months. RadioShack Chief Financial Officer John Feray, who had been with the company for less than a year, resigned in September, and Telvin Jeffries, executive vice president of human resources, resigned last month.

Warren joined RadioShack in April 2013 as part of a new team of executives assembled by CEO Joe Magnacca. Before joining RadioShack, Warren worked for the digital marketing agency Razorfish and Austin-based GSD&M, which developed the Super Bowl ad that garnered national attention.

Last week, RadioShack announced a new agreement with FTI Consulting and appointed Carlin Adrianopoli to beinterim chief financial officer. That followed the company’s announcement of a $161 million third-quarter loss and a new round of cost-cutting aimed at trimming $400 million in annual costs, including $105 million in marketing expenses.

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