Someone Turned A Porsche Cayenne Into The Pickup Porsche Never Built
Porsche Never Wanted a Pickup, But Someone Else Did
European luxury brands and pickups usually feel like an awkward combination. Mercedes-Benz tried with the X-Class, a premium truck that struggled to shake the perception that it was essentially a dressed-up Nissan before disappearing after only a few years. BMW, oddly enough, once built an E30 M3 pickup for internal factory use and quietly kept it for more than two decades, but it was never meant for public sale.
Meanwhile, Porsche has always kept its lineup to SUVs, coupes, and sports cars. The Cayenne showed they could move past just two-door performance, but a pickup with a Porsche badge never made it past the drawing board. At least, not from the factory.
In New Zealand, someone took a second-generation Cayenne and decided the back half needed a new purpose. The result is a full truck conversion, complete with an open cargo bed and a profile that probably never crossed the minds of Porsche's design team.
A Diesel Cayenne With a Cargo Bed and an 8-Speed
The base vehicle is a 2011 Porsche Cayenne S Diesel, powered by a 3.0-liter turbo-diesel setup paired with an eight-speed automatic transmission and four-wheel drive. From there, things become far less standard.
Apparently, more than NZ$80,000 (around $47,000 at current exchange rates) was spent on the project and certification process to make the conversion road-legal in New Zealand. The end result keeps much of the Cayenne's premium feel while adding utility-focused touches that lean harder into the pickup identity.
Factory alloys wear Cooper all-terrain tires, while inside there's heated leather seating, memory-adjustable electric seats, climate control, cruise control, keyless entry, privacy glass, parking sensors, navigation, a reversing camera, and even a built-in radar detector. It still sounds more like a luxury SUV than a worksite special.
The truck is also currently for sale on Christchurch European, with an asking price of NZ$49,995, or around $29,000.
A One-Off Porsche Experiment Nobody Asked For
Truck conversions are hardly new. Plenty of owners have turned wagons, SUVs, and luxury sedans into pickups over the years. Still, it feels unusual seeing someone cut into a Porsche, especially one that probably spent part of its life quietly commuting before somebody grabbed the saw.
That's also what makes this Cayenne truck interesting. Porsche never greenlit a pickup, and there's no sign one is coming. So this strange middle ground between a premium diesel SUV and utility truck exists in a category of one. Whether it looks clever or slightly cursed probably depends on your tolerance for custom builds.
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This story was originally published May 26, 2026 at 9:00 AM.