Cricut wants crafters to use AI
I am an avid crafter and have a monthly craft group that I join regularly. I had an analog bag before it was trendy on social media, and I regularly take out my latest knitting project while watching a show. My husband is used to my various projects lying around the house, knowing it will be a year or longer before I complete them.
While I don't own a Cricut, I have definitely thought about buying one in the past, mostly to keep my sticker-buying obsession in check.
While many of my fellow crafters and I like to knit, sew, draw, or collage as a break from being on our screens all day, Cricut now thinks crafters want to use AI in their DIY projects.
The question is whether my fellow crafters agree.
Cricut turning to AI to drive revenue growth
Cricut is a crafter's dream machine. It is a cutting machine that lets DIYers do just about anything, from making stickers and cards to iron-on T-shirt decals.
Like many other companies, Cricut has been chasing AI for a while. The craft company launched its first AI offerings in July 2025, which allow subscribers to use AI-generated images with its Cricut cutting machine.
Cricut president and CEO Ashish Arora said in an earnings call that AI has driven growth.
"We see the use of AI-assisted images and project creation as complementary to our growing image library from our contributing artist program and our curated guided flows and associated templates for the most common project types," he said.
While Arora said the company's AI features have made a positive impact, Cricut is not doing as well financially as it would like.
Cricut 2025 earnings
- Cricut's 2025 revenue decreased to $708.8 million, compared to $712.5 million in 2024, the company reported March 3.
- The company reported an increase in platform revenue such as software and subscriptions, but it sold less products than the previous year.
- While its U.S. sales aren't as great, Cricut is expanding internationally. International revenue increased 8% to $169.7 million, or 24% of revenue, compared to $157.5 million in 2024.
While there might be fewer people buying Cricut tools in the U.S., the company is betting on current users to sell its subscriptions. And it's betting on AI to continue driving that growth.
"Our goal is to make it incredibly compelling to be a subscriber to leverage our content and software tools," said Arora.
Cricut's new features let you chat your way to a new design
Those promised AI features are already here.
Cricut launched an AI project designer on Tuesday, April 14. The latest AI addition will let users describe their project idea and collaborate with AI through chat to generate, edit, and refine their designs in one interface, rather than using multiple editing tools.
This "expands the limits of what's possible by making creativity more accessible for users," Cricut said in a press release.
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"For the past 20 years, we've been focused on one simple idea: making it easy for people to turn their ideas into personalized projects," Arora said in a statement. "AI Project Designer turns that intent into action. Instead of navigating tools, you simply describe what you want to make, and Cricut brings it to life. It's a simpler, faster, and more intuitive way to create."
The AI project designer can only be used for 2D projects such as party décor, labels, and holiday projects, and does not support 3D creations. The AI assistant is already available for any Circuit Design Space user to try.
"We are really excited about AI," Arora stated. "We think it fits very well with our content strategy and is very complementary to it."
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This story was originally published April 16, 2026 at 6:17 PM.