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Sprint launching operations inside RadioShack stores Friday

Mockup of co-branded RadioShack stores with Sprint shops inside.
Mockup of co-branded RadioShack stores with Sprint shops inside.

When shoppers walk into a RadioShack on Friday, they will be greeted by a Sprint worker ready to show them the latest in mobile devices.

Sprint Corp. said Thursday that it will launch its 1,435 co-branded Sprint-RadioShack stores Friday by adding employees and products to locations bought by General Wireless, a unit of Standard General, as part of RadioShack’s bankruptcy reorganization.

Store signs won’t be changed immediately, but Sprint expects to have its new locations renovated for the holiday shopping season. The wireless company expects to hire 3,500 employees to staff operations inside the stores.

“We expect to be fully operational, all branding, all build-out in the stores and all employees hired and the entirety of it, sometime in the second half of the year,” Sprint spokesman Scott Sloat said.

Sprint plans to take up about a third of the retail space within each RadioShack with marketing materials and signage. It will offer devices and services from Sprint, Boost Mobile and Virgin Mobile.

Last week, a bankruptcy judge approved the sale of 1,743 RadioShack stores and their inventory to General Wireless, which secured the agreement with Sprint to handle wireless operations in the stores.

Standard General also named Ron Garriques, a former executive with Motorola and Dell, as the new top executive at RadioShack to oversee day-to-day operations.

Andrea Ahles, 817-390-7631

Twitter: @Sky_Talk

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