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Wal-Mart experimenting with own convenience store in Crowley

bbastible@star-telegram.com

A walk-in beer cooler inside a new Walmart convenience store on FM 1187 in Crowley,.
A walk-in beer cooler inside a new Walmart convenience store on FM 1187 in Crowley,. The Dallas Morning News/TNS

Joining the likes of 7-Eleven and QuikTrip, Wal-Mart is quietly testing its own convenience store in Crowley.

Opening last month in the parking lot of the town’s Wal-Mart, the concept store is one of two nationwide. The other location is in Rogers, Arkansas, which is close to company headquarters.

Unlike Wal-Mart’s already existing fuel kiosks throughout the country that are 200 and 1,400 square feet, this larger, 2,500-square-foot store sells more than gas and candy bars.

The concept store boasts everything from fresh pizza to hot dogs to ICEEs. It has walk-in coolers for beer along with stations for coffee and soft-serve ice cream. It also has healthier options available with salads, yogurts and wraps.

Wal-Mart spokeswoman Anne Hatfield told The Dallas Morning News Crowley was picked because of its location just off of Interstate 35 and being “on the outskirts of Dallas-Fort Worth, a very important market to us.”

Hatfield told the newspaper the company wants customer feedback about what they like and what works.

The Dallas Business Journal reports Wal-Mart is also testing out a different concept in Colorado and Alabama that’s a gas station-online pick up combination. Customers can fill up their fuel tank and grab their online orders in one spot.

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