Fiesta Mart celebrates the grand reopening of a remodeled supermarket in north Fort Worth today, part of a broad push by the Houston-based grocer to up its profile in competitive North Texas.
The renovated Fiesta store at 275 NE 28th St. features an expanded taqueria with a new seating area, where shoppers can get freshly-made tacos, sandwiches and tortas. There is a bigger selection of produce, a panaderia featuring freshly baked bolillos, pan dulce and tres leche cakes, and a new carniceria where butchers can provide custom cuts plus a selction of marinated meats and tamales.
The store is one of five in the Metroplex celebrating grand reopenings this month, including a location on Pioneer Parkway in Arlington that showed off its expansion last week.
Meanwhile, the chain that caters to Hispanic shoppers is busy converting nine Minyard and two Sun Fresh supermarkets, acquired this summer, including a Minyard at 6324 Meadowbrook Dr. in Fort Worth and a former Sun Fresh at 3300 Harwood Road in Bedford (also formerly a Tom Thumb). They are expected to open late this year or in early January.
“The grand reopenings are part of a long-term reinvigoration of Fiesta and our commitment to provide uncompromised freshness, great value and unsurpassed variety every day,” CEO Michael Byars said in a statement. “Since we acquired the Minyard stores, we have been meticulously working to bring Fiesta to life in these locations. We’ve evaluated every item to ensure we meet the needs of local customers, and we have brought more variety that did not previously exist in some locations such as fresh seafood and our vast assortment of international grocery offerings.”
Fiesta has lost market share in recent years to competitors such as El Rio Grande and Walmart, according to a recent report in The Dallas Morning News. Byars, hired last year after the company was acquired by a private equity firm, said the chain is also adding employees to its stores, which he said had been badly understaffed.