In a move to cut costs and improve operating efficiencies, the Star-Telegram and The Dallas Morning News have reached a deal to help distribute each other’s newspapers, the two companies announced Friday.
The distribution partnership calls for the Star-Telegram to deliver about 20,000 copies of The Dallas Morning News in Tarrant, Parker, Hood and Johnson counties, and The Dallas Morning News to deliver about 7,000 copies of the Star-Telegram in Dallas, Cook, Ellis and Denton counties. Each company will also handle deliveries in their respective markets for other publications that each paper has current distribution contracts for, including papers like USA Today, the New York Times and Investor’s Business Daily.
The agreement is similar to arrangements that have been made across the country in other competitive newspaper markets, including Chicago and Miami-Fort Lauderdale.
The newspaper industry has been searching for ways to improve efficiencies and cut costs as the economic downturn and new media environment have reduced advertising revenues.
Premium content for only $0.99
For the most comprehensive local coverage, subscribe today.
The change will be virtually transparent to subscribers, and they will continue to contact their local papers with any questions about their subscription or delivery, said Star-Telegram Publisher Gary Wortel.