Briggs Freeman Sotheby’s International Realty| How Tech Can Make a House a Home

Briggs Freeman Sotheby’s International Realty now offers another industry first: Curate by Sotheby’s International Realty®, the augmented-reality real estate app that digitally furnishes a home that is for sale, precisely to a prospective buyer’s liking. It works whether a home is empty or furnished. Prospective buyers simply scan the floor of a room with the camera in their phone or tablet and the fun begins. The furnishings within the app, in styles from modern to traditional to rustic, come from a variety of retailers. Users can move their chosen furniture around or change it entirely. A bedroom to an office; change the furniture. A dining room instead of a den; furnish it and see. Users can even take screenshots of the rooms, to save or share. What is more, a prospective homebuyer can buy any or all of the furniture easily, right through the app. Curate is on Google Play or downloadable through the Apple app store. It is a first in real estate.

In a story in the Harvard Business Review, it was said that augmented-reality experiences allow consumers to form more-accurate expectations, which increases confidence in purchasing decisions and even shortens the sales cycle.

The Curate app is a significant differentiator for the clients and agents of Briggs Freeman Sotheby’s International Realty. Augmented reality unites fresh innovation with the brokerage’s longstanding commitment to exceptional service. For prospective homebuyers, Curate allows one to envision a house as one’s own, as it is explored with one of the firm’s nearly 500 agents. For the agents, Curate gives them an even more meaningful role in helping a client imagine a house as a home.

To see all the exceptional homes, ranches and land offered by Briggs Freeman Sotheby’s International Realty, in North Texas and around the world, visit briggsfreeman.com.