Brisket on ... a bagel? Coffee chain adds Texas flavor, but is this the right way?
Texas’ craving for brisket has gone nationwide.
But as — a breakfast bagel?
The Colorado-based Einstein Bros. Bagels chain is selling a “Texas brisket egg sandwich.”
However, this brisket is hardly Texan.
Nowhere else in Texas is brisket sold as an egg-and-cheese sandwich on a jalapeno-bacon bagel with chipotle aioli.
The sandwich has “unforgettable flavor,” Einstein Bros.’ announcement reads.
“If you’ve never experienced brisket with eggs, there is a first time for everything,” Einstein’s Chad Thompson is quoted as saying, adding that the sandwich is for those wanting a “hearty breakfast.”
(Derek Allan’s in Fort Worth sells brisket biscuits and opens at 7 a.m. Tuesdays through Saturdays. But not brisket bagels.)
Einstein’s has eight locations in Tarrant County selling the brisket bagel; EinsteinBros.com.
(It’s not available at hospital, airport or university food courts,)
This story was originally published March 2, 2021 at 1:15 PM.