Eats Beat

Brisket on ... a bagel? Coffee chain adds Texas flavor, but is this the right way?

The bagel sandwich has brisket, cheddar and a chipotle sauce,
The bagel sandwich has brisket, cheddar and a chipotle sauce, Handout photo

Texas’ craving for brisket has gone nationwide.

But as — a breakfast bagel?

The Colorado-based Einstein Bros. Bagels chain is selling a “Texas brisket egg sandwich.”

However, this brisket is hardly Texan.

Nowhere else in Texas is brisket sold as an egg-and-cheese sandwich on a jalapeno-bacon bagel with chipotle aioli.

The sandwich has “unforgettable flavor,” Einstein Bros.’ announcement reads.

“If you’ve never experienced brisket with eggs, there is a first time for everything,” Einstein’s Chad Thompson is quoted as saying, adding that the sandwich is for those wanting a “hearty breakfast.”

(Derek Allan’s in Fort Worth sells brisket biscuits and opens at 7 a.m. Tuesdays through Saturdays. But not brisket bagels.)

Einstein’s has eight locations in Tarrant County selling the brisket bagel; EinsteinBros.com.

(It’s not available at hospital, airport or university food courts,)

This story was originally published March 2, 2021 at 1:15 PM.

Bud Kennedy’s Eats Beat
Fort Worth Star-Telegram
Bud Kennedy is celebrating his 40th year writing about restaurants in the Fort Worth Star-Telegram. He has written the “Eats Beat” dining column in print since 1985 and online since 1992 — that’s more than 3,000 columns about Texas cafes, barbecue, burgers and where to eat. Support my work with a digital subscription
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