Eats Beat

Jason’s Deli founder Joe Tortorice, dead at 70, grew Beaumont chain into Texas favorite

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You might not have known Joe Tortorice’s name, but you know his gumbo.

The founder of Texas’ iconic Jason’s Deli restaurants died Saturday in Beaumont, ending a 43-year career in a family restaurant that grew up along with Texas but also is known for Cajun flavor.

The Italian-style sandwiches and Cajun muffuletta draw on the family’s lineage. Tortorice’s, father, Joe Sr., came from Gibellina in central Sicily to Beaumont and opened markets and restaurants, incuding J’s BBQ and Washateria, according to company history,

When Joe Jr. left Houston’s legendary Alfred’s to open his own restaurant in 1976, he named it for his son, Jay — Jason’s.

In a 2017 interview in the Wichita Eagle about his servant-leadership style and prison ministry, Tortorice said his favorite menu item is the muffuletta.

Jason’s Deli original menu from 1976.
Jason’s Deli original menu from 1976. Jason’s Deli Courtesy

Beaumont TV station KBMT, an affiiate of Star-Telegram news partner WFAA/Channel 8, said Tortorice still came to the company’s Gateway Shopping Center store in Beaumont almost every day.

A Texas A&M graduate active in the Ross Volunteers and Corps of Cadets, Tororice led a prison ministry through the Beaumont diocese of the Roman Catholic church, according to KBMT.

The company’s first expansion was from Beaumont to Tyler. Now, it has almost 300 locations in 28 states.

In a Business Insider poll of Texas’ top restaurants earlier this year, Jason’s ranked ahead of Whataburger.

This story was originally published August 11, 2019 at 5:39 PM.

Bud Kennedy’s Eats Beat
Fort Worth Star-Telegram
Bud Kennedy is celebrating his 40th year writing about restaurants in the Fort Worth Star-Telegram. He has written the “Eats Beat” dining column in print since 1985 and online since 1992 — that’s more than 3,000 columns about Texas cafes, barbecue, burgers and where to eat. Support my work with a digital subscription
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