H-E-B Grocery buys Favor delivery service

H-E-B plans to open a store in Hudson Oaks, about 20 miles west of Fort Worth.
H-E-B plans to open a store in Hudson Oaks, about 20 miles west of Fort Worth. Star-Telegram archives

The H-E-B retail chain, including Central Market, has acquired Austin-based Favor Delivery, an app-based delivery service for restaurant meals and groceries, the company announced Thursday.

Favor operates in more than 50 Texas cities and suburbs, including much of Tarrant County. The companies will continue to operate separately, according to the announcement from H-E-B.

Grocers have been scrambling to improve delivery services after's acquisition of Whole Foods Market. now offers free two-hour delivery for Prime Now customers from Whole Foods in Arlington, Northeast Tarrant County and Dallas during store hours, but has not indicated when the service will expand to Fort Worth. Delivery is available in one hour for an extra charge.

Target and SuperTarget stores are offering same-day delivery through the Shipt membership service.

H-E-B is Texas' largest grocer and one of the state's largest retailers, but operates only as Central Market in metropolitan Dallas-Fort Worth, with H-E-B stores in nearby Burleson and Granbury and another under construction in Hudson Oaks.

Favor has been operating five years and is one of the leading food delivery services.

“Favor is great at home delivery. We think they’re the best at what they do,” H-E-B chief operating officer Martin Otto told the Austin American-Statesman.

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