Chili's Brings Back Its Iconic ‘Baby Back Ribs' Jingle - With a Surprise Twist

If the words "I want my baby back, baby back, baby back…" immediately started playing in your head, you're not alone.

One of the most recognizable restaurant jingles of the late '90s and early 2000s is getting a modern twist. Lizzo is putting her own spin on Chili's iconic "Baby Back Ribs" song in a new campaign celebrating the restaurant chain's revamped ribs.

The collab - which was announced on May 27 - features Lizzo recreating the famously catchy tune while paying homage to the original commercial. The video even includes visual nods to the classic ad before the "About Damn Time" puts her instrumental twist with a flute solo.

Yes, that is a rib-shaped flute she's playing.

"Weekends at Chili's were a huge part of my childhood, and I've stayed a fan - you may have even seen me dress up as a Fried Mozzarella cheese pull on Halloween," Lizzo said of the collab. "So when they reached out about collaborating, I couldn't say yes fast enough. I don't think there's a more memorable jingle, so when putting my own spin on it, I really wanted to honor that history while also making it feel fun and very me."

The collaboration comes as Chili's promotes an update to its longtime Baby Back Ribs menu item, which the chain says now includes "meatier and more craveable" portions and a new barbecue sauce finish.

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This story was originally published May 28, 2026 at 10:45 PM.