Betty Crocker, Pillsbury Launch 2 New Sweet Treats for Summer

Betty Crocker and Pillsbury are celebrating the 250th anniversary of Independence Day with new treats that fans will probably want to nibble on well before July 4.

The two pantry staple brands have already sweetened their producted lines with several timely releases this season, including Betty Crocker's new Raspberry Swirl Brownie Mix and Pillsbury's returning S'mores Cinnamon Rolls. Now, Parade has learned there are even more treats will soon line shelves in the baking and freezer aisles.

Betty Crocker and Pillsbury Drop Limited-Edition Treats for 250th Celebrations

Heading out with Pillsbury's new Apple Pie and Red, White and Blue Cookie Dough flavors is a fun and festive Stars and Stripes Toaster Strudel. And what's a birthday celebration without a cake? Not much of a party, if you ask us-or Betty Crocker, which is why the brand debuting its new America's Birthday Cake Soft Baked Cookie Mix, right on theme (and on time).

Related: Pillsbury Fans Say Its New Cookies Look ‘Insanely Good'

• Betty CrockerAmerica's Birthday Cake Soft Baked Cookie Mix: Celebrate summer with a limited-time cookie mix featuring festive red and blue sprinkles and scrumptious birthday cake flavor, perfect for gatherings and parties.  
• Pillsbury Toaster Strudel Stars and Stripes: These limited-time Pillsbury Toaster Strudel varieties are available in two flavors, Strawberries & Cream Stripes, Apple Pie with Star Sprinkles, both of which feature flaky layers, fruity fillings and seasonal decorative touches like star-shaped sprinkles and blueberry icing, making every bite feel a little more fun.

So far, fans seem pretty pumped about the new releases. Influencer Markie_devo excitedly exclaimed, "Give me all the noms!" alongside a photo of the new Toaster Strudel.

"I want it ALLLL," another Instagram user gushed.

Even the official Pillsbury account got in on the fun, teasing, "i think you're gonna a-dough these."

Where Will the New Betty Crocker Cookies and Pillsbury Toaster Strudel Be Available?

The new Toaster Strudel and Soft Baked Cake Mix is expected to be available for a limited time this summer, wherever Betty Crocker and Pillsbury products are sold in the coming weeks (if not already).

The patriotic newcomers join several other themed releases perfect for your 2026 FIFA World Cup watch party spread and July Fourth barbecues, such as Oreo's new Firecracker Pop Cookies, Pillsbury's Soccer Ball Sugar Cookies, Lay's limited-edition chips, Nestlé Toll House's Soccer Ball Morsels, Hot Pockets' Gooey Apple Pie, Cheez-It's limited-edition Chili Cheese Dog flavor, and more.

Next: Ghirardelli's New Brownie Mix Is a First for the Brand-and Fans Are Already Loving It

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This story was originally published April 30, 2026 at 2:14 PM.