HTeaO, Alex's Lemonade Stand Foundation partner on fundraiser

May 5-Visitors to HTeaO locations around Midland will have the opportunity to contribute to Alex's Lemonade Stand Foundation.

Throughout May, HTeaO customers can round up their total to the nearest dollar at checkout, with proceeds supporting pediatric cancer research and critical resources for families affected by childhood cancer.

As a visible reminder of the campaign, HTeaO will swap its traditional blue straws for yellow straws.

Alex's Lemonade Stand Foundation is the largest independent childhood cancer charity in the U.S., focused on funding critical research and supporting families. Since founder Alex Scott hosted her first lemonade stand in 2000, ALSF has raised more than $300 million, funded more than 1,500 research projects at nearly 150 institutions across North America and Europe and helped more than 15,000 families access the care they need through programs like Travel For Care.

"Brewing Purpose is about finding real ways to show up for the communities we serve, and our partnership with Alex's Lemonade Stand Foundation is a powerful example of that," said Kelsey McManemin, senior vice president of marketing at HTeaO, in a statement. "After seeing our guests, franchisees and team members rally behind this mission last year, we knew it was something we wanted to continue supporting. This campaign gives our guests a simple, meaningful way to help build on that impact and support the fight against childhood cancer."

"We are grateful to continue our partnership with HTeaO this May and to see its community of guests, franchisees and team members come together once again in support of children with cancer," said Liz Scott, Alex's mom and Co-Executive Director at Alex's Lemonade Stand Foundation, in a statement. "Every round-up helps fund the research and family support programs that bring hope to families facing childhood cancer."

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