Arts & Culture

Bud Light Convention arrives in Dallas next month

In this Jan. 6, 2016 file photo, Jason DeRulo performs at the People's Choice Awards in Los Angeles.
In this Jan. 6, 2016 file photo, Jason DeRulo performs at the People's Choice Awards in Los Angeles. Invision/AP

As the Republican National Convention prepares to kick off Monday in Cleveland (with the Democratic National Convention set for the following week in Philadelphia), Bud Light is taking full advantage of the political season.

Having rebranded its Budweiser beer as “America” until Election Day, Bud Light is also planning to bring a “convention” of its own to its fans in 13 cities across the country. (The beer has lately been the focus of a series of commercials touting the “Bud Light Party.”)

Dallas will participate in the “Bud Light Convention” tour, when Jason DeRulo and Brett Eldredge stop at an as-yet-unnamed venue on Aug. 11.

The tour kicks off Aug. 5 in Phoenix with Flo Rida and the White Panda, and concludes Aug. 27 in New York City with Big Sean.

Press materials promise “interactive onsite experiences and one-of-a-kind performances.” There are no tickets for sale, but those interested in attending can RSVP through this link.

Preston Jones: 817-390-7713, @prestonjones

This story was originally published July 14, 2016 at 5:33 PM with the headline "Bud Light Convention arrives in Dallas next month."

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