This morning, Billy Bob’s Texas did something a little unusual: It launched an online campaign to book an artist to play there.
Of course, there is no shortage of acts dying to step onto the famous Stockyards stage, but this particular musician might not make immediate sense.
If the venue gets commitment for 2,750 tickets (at $50 apiece), the campaign will “tilt,” and plans will commence to get White to North Texas, where he hasn’t played a solo gig in Dallas possibly ever (I couldn’t find any dates in the last decade, anyway).
The campaign works like this: A person purchases a “theoretical” ticket, and will only be charged the $50 should the show actually happen.
If Billy Bob’s doesn’t hit that magic 2,750 mark within the next 30 days, the campaign won’t be funded and those interested won’t be out any money — although they will be out of luck for seeing White in the Stockyards.
So, given the fact the venerable venue could, in theory, book any artist it pleased, why go the crowd-funding route?
“It’s a way for us to show Jack that the people of Fort Worth are fans of not only his music but also what has brought to music,” says Chris Spinks, Billy Bob’s Texas director of marketing. “In a way, both Billy Bob’s Texas and Jack White have been pioneers of music in each’s own respect and we think it would be really cool if we could help allow the two to come together.”
As of this posting, 14 tickets have already been sold (just 2,736 to go!).
Preston Jones, 817-390-7713