What Was the Most Popular Easter Candy in America in 2025? Everything You Need to Know
Reese’s owned Easter 2025. According to DoorDash data based on what Americans actually ordered this spring, Reese’s Pieces claimed the No. 1 candy spot nationwide, and Reese’s Peanut Butter Bunnies led in 35 states. The chocolate-peanut butter combination defined the holiday — and the full breakdown shows how Americans filled their baskets, picked their Peeps and went all in on DIY Easter spreads.
Which Easter Candy Topped DoorDash Orders in 2025?
Reese’s Pieces took the national crown. DoorDash described the peanut butter candy as the “ultimate egg-hunt essential.”
At the state level, a different Reese’s product led the way. Reese’s Peanut Butter Bunnies were the top-ordered Easter candy in 35 states, including California, New York, Texas and Florida. DoorDash called the candy the clear “MVP of Easter baskets” across the country.
The Reese’s Pieces Peanut Butter Easter Candy Gift Bag was the favorite in seven additional states, including Alaska, Vermont and Wisconsin.
According to DoorDash, Reese’s Pieces taking the top spot shows that Americans prefer Easter candy that fits easily in baskets, hides well during egg hunts and works for sharing or enjoying on their own. The company noted that the classic chocolate-peanut butter combination dominated Halloween and proved just as popular again this spring.
Which States Favored Something Other Than Reese’s?
Not every state reached for peanut butter this Easter.
Kinder Joy Eggs earned the top spot in four states: Colorado, Maine, Washington and Wyoming. Haribo Sour Easter Grass won out in three states — Delaware, Hawaii and Virginia.
New Mexico stood alone as the only state where the Lindt Dark Chocolate Gold Bunny took the No. 1 spot.
What Was the Most Popular Peeps Color in 2025?
Peeps sales were also going strong last year. DoorDash called the marshmallow chicks the unofficial mascots of the season, and while yellow still leads the pack, blue is making its way up the list.
Yellow Peeps finished first in 18 states including Arizona, Colorado, Michigan, Texas and Washington. It will always remain a classic.
Blue Peeps weren’t too far behind, rising in 16 states including California, Florida, Virginia and Wyoming. DoorDash called blue the “it” color of the season and suggested it could be the shade to watch in future Easters.
Lavender Peeps carved out a following in nine states, including Delaware, Hawaii and Pennsylvania. DoorDash said the data shows America’s Peeps preferences have gone full pastel, with unexpected flavors joining the seasonal lineup.
How the DIY Easter Basket Trend Grew in 2025
DoorDash spotted another trend beyond candy: homemade Easter baskets. The company said parents curated their own DIY baskets this spring, driving sharp increases in orders for non-candy supplies.
Storage baskets saw a major jump in orders along with sidewalk chalk and arts and crafts supplies.
This article was created by content specialists using various tools, including AI.
