Entertainment & Living

‘Mandalorian’ among blockbuster movie ads debuting during Super Bowl

2019 .
2019 . Disney+

Ads promoting upcoming blockbuster movies are among those scheduled during Super Bowl LX.

An ad for “The Mandalorian and Grogu” included a spoof, or perhaps an homage, of the classic Budweiser ads featuring a team of Clydesdales.

The commercial showed the Mandalorian and Grogu riding a sleigh pulled by a team of tauntauns, the snow-beasts seen in the opening scenes of “The Empire Strikes Back.”

Actor Sam Elliott, who also has voiced past Budweiser ads, provided a voiceover for the commercial, Deadline reported.

The movie is scheduled to premiere May 22.

Budweiser’s own ad scheduled for the Super Bowl will feature a Clydesdale caring for a baby eagle in celebration of the 250th anniversary of the United States, USA Today said.

Other ads scheduled during the game will promote “Toy Story 5,” The Super Mario Galaxy Movie” and “Minions 3, NBC News reported.

Steven Spielberg’s “Disclosure Day” and the seventh installment of the Scream franchise, “Scream 7” will also air during Super Bowl LX.

Advertisers paid $8 million per 30-second commercial during the game, which works out to $266,666.67 per second, USA Today reported.

This story was originally published February 8, 2026 at 6:43 PM with the headline "‘Mandalorian’ among blockbuster movie ads debuting during Super Bowl."

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Don Sweeney
The Sacramento Bee
Don Sweeney has been a newspaper reporter and editor in California for more than 35 years. He is a service reporter based at The Sacramento Bee.
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