Hey, Dallas Cowboys fans: What’s new at Texas Live! next to AT&T Stadium this season
Football season is kicking off across North Texas, and fans are flocking to AT&T Stadium in Arlington for the Dallas Cowboys.
Just in time for the first game Sunday against the Tampa Bay Buccaneers, Texas Live! has added new game-day experiences for the 2022 football season, and you don’t need AT&T Stadium tickets.
The entertainment center with bars and restaurants is launching Kroger Game Day Live! football viewing parties for the NFL and college football season every weekend at eight venues.
[MORE: New menu items at AT&T Stadium, including fried mozzarella burgers]
“We’re excited for the return of football season, and we’re proud to once again offer a variety of ticket options and experiences to suit every college- and professional-football fan’s preference and budget,” said Jim Watry, chief operating officer for Texas Live!, in a release.
General entrance tickets to Kroger Game Day Live! viewing parties start at $10 for standing room admission to view 120 HDTV screens, including a 100-foot television screen. Proving everything is bigger in Texas, this is the largest television in Texas outside of AT&T Stadium.
[MORE: Tickets for Cowboys opener are $67 to $3,125]
In addition to the new viewing experience, sports fans can enjoy pep rallies at Arlington Backyard on Saturday nights before some Cowboys home games. The 5,000-person venue offers live music from all genres.
A new Texas Live! Tailgate experience includes private areas for up to 30 guests with big-screen viewing, food trucks and food specials.
On stadium event days, Arlington Backyard opens two hours before game time. Parking at Texas Live! is free on non-stadium event days and starting one hour after stadium events begin.
“We’re eager to bring a stadium-quality viewing experience to fans, and we encourage patrons to pre-purchase tickets and skip the line to make the day even more enjoyable,” Watry said.
The 200 million-square-foot Texas Live! dining and entertainment district opened in 2018 adjacent to Globe Life Field, Globe Life Park and AT&T Stadium. The $250 million mixed-use district connects to a 302-room Live! by Loews hotel and convention center.
Across the street, a new $550 million hotel is expected to open in early 2024 as part of the second phase of development.
This story was originally published September 8, 2022 at 5:42 PM.
