Jerry Jones bought the Cowboys to win the Super Bowl, and built AT&T Stadium to host the Super Bowl.
Of late, he has done neither.
According to both Albert Breer of Monday Morning Quarterback and Daniel Kaplan of the Sports Business Journal, the NFL will vote to award Super Bowl LVII to Glendale, Arizona, and Super Bowl LVIII to New Orleans at the next owner's meetings.
The meeting is scheduled for May 21-23 in Atlanta.
This expected announcement means the earliest Arlington could expect to host another Super Bowl is 2025. In case you are maintaining your Super Bowl host site advent calendar, that means a minimum of 14 years will pass between Super Bowls in our backyard.
The price tag of our Jerry World — $1.2 billion — just does not go as far as it once did.
When Jerry had a vision for AT&T Stadium, he made it a goal to be "in the business of hosting Super Bowls." That ambition has gone just about as well as his track record as an NFL general manager.
He wants to win Super Bowls, but he also wants to host them. He wanted Arlington to be in the rotation with Miami, New Orleans and Arizona.
Retire that thought.
Arizona is a true rotation site; it will have hosted the Super Bowls in 2008, 2015 and 2023. New Orleans is a true destination site; it will have hosted Super Bowls in 2002, 2013 and '24.
The only time AT&T Stadium hosted a Super Bowl was 2011. The ice came and came. And it never melted, until the eve of game day. By that point, Super Bowl week in North Texas played out like a Terrible Week in North Nova Scotia.
Since then, new stadiums in New Jersey, Indianapolis and Minneapolis have hosted the big game. The new stadium in Atlanta will host the Super Bowl in 2019, as well as the $4 billion venue in Los Angeles in 2022.
The North Texas "committee" needs to bag the Super Bowl for 2025, not to be considered a rotation site but merely for the chance to show the world we're better than 2011.
And know this: The North Texas Super Bowl committee that presents the package to the NFL is Jerry Jones. There may be a figurehead or two to speak on the matters, but when the old, rich white guys convene to vote, the voice they hear is Jerry's Arkansas twang touting the varying selling points of our fair region.
AT&T Stadium is the best venue going in North American sports. There is only one good reason it has not been selected to host a second Super Bowl.
The first one, which featured the Packers defeating the Steelers, was such a disaster that the NFL, despite Jerry's considerable pull and charm, has found many reasons to say no.
They are set to say no again, twice.
Jerry, and Arlington, need a second Super Bowl for 2025.
Because we know the Cowboys will not make it to a Super Bowl of their own by then, either.