The one benefit to the fiasco that was the abbreviated Dean & DeLuca sponsorship of the Colonial golf tournament is that the 2018 version of the PGA Tour's event in Fort Worth will feature no corporate names.
The Fort Worth Invitational is "back," and here for one year only.
Colonial Country Club's thank you to Fort Worth mayor Betsy Price and city leaders for their efforts to ensure the tournament goes off according to schedule was to name the event "The Fort Worth Invitational."
As a result, all of the shirts, hats and the extensive line of mugs, balls, flags and other pieces of memorabilia on sale at the tournament will feature "Fort Worth" in front of a facade of Colonial Country Club.
Fans will notice giant banners around the course reading, "Thank you, Fort Worth" along with the names of the main sponsors, American Airlines, AT&T, BNSF and XTO.
This title will only last one year, so supplies of the merchandise are limited. Event organizers are expecting/planning for the new, limited merchandise to sell.
Next year, Charles Schwab is scheduled to take over as title sponsor at Colonial, and as a result "Fort Worth" will no longer be in the title.
Get it while you can.