Mac Engel

Jerry and Arlington need another Super Bowl

Now that Jerry Jones has conquered the entire sport of football, the Dallas Cowboys owner stated his next mission is to win Super Bowl No. 4.

That would be great, but while he’s at it, on behalf of all North Texans, I ask that he add hosting Super Bowl No. 2 to his to-do list.

Mother Nature destroyed our efforts in hosting Super Bowl XLV in 2011, which played out like a dark comedy directed by the Coen Brothers.

OK, so the seat fiasco was a bad look, but don’t blame us for the ice. Or the freezing rain. Or the snow that did not melt for an entire week.

Arlington didn’t pass a bond for $320 million just to host one Super Bowl. We deserve another shot. And Jerry needs to get us back on the list.

Standing here near LAX, not too far from the venerable Fabulous Forum made famous by Magic Johnson’s L.A. Lakers, I saw North Texas’ greatest obstacle to AT&T Stadium hosting another Super Bowl.

The stadium currently under construction in L.A. — which no one pushed harder for more than Jerry Jones — is going to be a major pain in becoming part of the Super Bowl rotation, not to mention an obstacle for Jerry and his family to entice the many A-listers who frequent his suite for a Cowboys home game.

Landing another Super Bowl in Arlington will require all of Jerry’s considerable persuasion and charm. We will host other major events, for sure, but Jerry is our best shot at the Super Bowl coming back.

The Super Bowl has been awarded through February 2022, and there are no immediate signs that Arlington is going get it back any time soon, especially with L.A. finally having a real venue.

Because of unexpected, and badly needed, rain throughout California last year, the stadium itself will not open until 2020. It’s scheduled to host the Super Bowl for the 2021 season.

Though the NFL has not said it, we should plan for L.A. to be part of the Super Bowl rotation along with Phoenix, Miami and New Orleans.

It’s the same rotation we thought our AT&T Stadium would join after it opened.

From the College Football Playoff to the NBA All-Star game, the Country Music Awards, U2, Taylor Swift, the NCAA Final Four, WrestleMania, a movie premiere for “13 Hours”, Manny Pacquiao and Canelo Alvarez fights, we have hosted nearly every major event possible.

The only reason we have not hosted the Republican National Convention is, of course, politics. Dumb politics ... as opposed to smart politics.

AT&T Stadium is not about to become the Astrodome, but it will no longer be the best. The prettiest. The most expensive. The premier destination.

That’s going to be L.A.

When finished, the Los Angeles Stadium at Hollywood Park will be a 300-acre development with all of AT&T Stadium’s extravagance and excess. The 70,000-seat venue will be able to expand to 100,000, and include the usual assortment of garish L.A. accoutrements.

As anyone in real estate will tell you, the essential element to any good home is “Location, location, location.”

The stadium will not be located in an ideal neighborhood, but it will have the benefit of being in the epicenter of the world’s largest entertainment district. All of the pretty people who often are guests of Jerry for a Cowboys game will now be able to attend an NFL game in a posh suite without having to fly.

The new L.A. stadium will be a short drive from the Pacific Ocean. “Short drive” in Southern California is a relative term, so go with short distance. It will be a short distance to Hollywood. To Disneyland. To the countless other tourist attractions, destinations and night spots that make L.A. L.A.

We can offer a lot in North Texas, but going head-to-head against L.A. to attract a major event is not like stepping into the ring against Minneapolis. Or Indianapolis.

L.A. also can offer the major drawing element that we in DFW can’t: Predictable weather. Not unless Jerry has finally figured out a way to bribe Mother Nature.

Early February for us is a crap shoot of low 70s and sunny. Or freezing rain. Maybe snow. Or Kansas-plains winds.

And, by the time the unnamed home of the Rams/Chargers opens, AT&T Stadium will be 10 years old. (FYI: Arlington city council members figured AT&T Stadium, even before it opened, would last 30 years. It’s insane, but that was the projected lifespan for a $1.2 billion stadium.)

Jerry is not crying about any of this. He has wanted L.A. back in the NFL since he bought the Cowboys. The NFL and L.A. simply couldn’t get it done. It was not going to get done without Jerry’s voice, power and persuasion.

As we all watched Jerry deliver his entertaining, 30-plus minute Hall of Fame acceptance speech, we collectively know never to doubt his ability to close any deal.

His ability to evaluate players will forever remain questionable, but his talent to sell pizza, oil, gas, or a football team never will.

Shortly after the bond was approved to build AT&T Stadium, Jerry beamed to myself and a few others on his bus in downtown Indianapolis that he was in the “business of hosting Super Bowls.”

He did once. He needs to do it again.

L.A. only makes it harder.

Mac Engel: @macengelprof

Upcoming Super Bowls

Super Bowl





U.S. Bank Stadium, Minneapolis



Mercedes-Benz Stadium, Atlanta



Hard Rock Stadium, Miami Gardens, Florida



Raymond James Stadium, Tampa



LA Stadium at Hollywood Park, Inglewood, Calif.

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