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WrestleMania 32 overwhelms social media, sets merchandise mark

A World Wrestling Entertainment record crowd of 101,763 made WrestleMania 32 the highest-grossing live event in event history at $17.3 million. It also set records in social media.
A World Wrestling Entertainment record crowd of 101,763 made WrestleMania 32 the highest-grossing live event in event history at $17.3 million. It also set records in social media. rrodriguez@star-telegram.com

Social media took notice.

WrestleMania 32 made a big impression in the Dallas-Fort Worth Metroplex in a variety of ways.

The Sunday event at AT&T Stadium set World Wrestling Entertainment records for digital and social media engagement, merchandise sales and attendance.

In the fast-paced world of social media, WrestleMania 32 had 2.5 million mentions on Twitter throughout the day and 1.3 million mentions during the broadcast, an increase of 50 percent and 18 percent year-over-year, respectively, according to Nielsen Social.

Data traffic on the AT&T network was a stadium-record 8.6 TB and marked an increase of 36 percent over the data traffic during the inaugural College Football Playoff National Championship Game in 2015. Ohio State beat Oregon 42-20 in that game.

As for merchandise, WWE generated a record-breaking $4.55 million in revenue, an increase of $1.2 million from the previous record at WrestleMania 31.

Despite a logistics snafu of getting fans in the stadium, an attendance-record crowd of 101,763 made it the highest-grossing live event in event history at $17.3 million.

The previous attendance mark was 93,173 set in 1987 at the Pontiac Silverdome in Detroit. It was also the fifth-highest attended event at AT&T Stadium. The AT&T Stadium record is 108,731 for the NBA All-Star Game on Feb. 14, 2010.

WrestleMania 33 will be Sunday, April 2, 2017, at the Orlando Citrus Bowl in Orlando, Fla.

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