Dallas Cowboys

Cowboys’ elaborate new home: The Star in Frisco


Home sweet home.

The Star in Frisco is the new home of the Dallas Cowboys and, like most projects involving Jerry Jones and his family, it’s unique, big and comes with glitz and glamour.

Built on a 91-acre development, The Star includes the Dallas Cowboys World Headquarters, training facilities that include two outdoor practice fields, a 12,000-seat, multiuse event center, along with plans for an Omni Hotel, Baylor Scott & White Sports Therapy & Research Center, and multiple retail outlets.

The Ford Center will have an interior video board that covers 1,824 square feet and an exterior video board that is 2,270 square feet.

And the $1.5 billion project will continue to evolve.

There are plans for a 200,000-square-foot retail block that will have storefronts on The Star Boulevard, Winning Drive and Cowboys Way at The Star. Inspired by the Ring of Honor at AT&T Stadium, this area will include the Dallas Cowboys Ring of Honor Walk and Dallas Cowboys Community Ring of Honor.

Three years in the making, the project came to fruition through a partnership between the Cowboys, the city of Frisco and the Frisco Independent School District.

As for the name, the Star represents five points: performance, amateur competition, health and wellness, engagement and entertainment.

By the numbers

$1.5 Billion cost of the project

396,000 Square feet of commercial office space

200,000 Square feet of leaseable retail space spread among 14 individual buildings

40,500 Square feet for plaza

12,000 Folding fixed seats inside The Ford Center

2,270 Square feet of exterior video board at The Ford Center

1,824 Square feet of interior video board at the Ford Center

40,500 Square-foot plaza is where Times Square meets town square

Aug. 13, 2013

Partnership between Frisco ISD, city of Frisco and the Dallas Cowboys announced for the project.

Aug. 22, 2014

With shovels in hand, owner Jerry Jones, Jones family members and Frisco city officials break ground on practice facility.

Oct. 30, 2014

Cowboys and Omni Hotels & Resorts announce plans to build a hotel at the team’s headquarters.

Nov. 11, 2014

The Star in Frisco revealed as name of Cowboys’ headquarters and surrounding development.

Jan. 9, 2015

Baylor Scott & White Health announces preparations to have a location at The Star.

July 25, 2015

Project reaches the halfway point of completion. Twelve trusses were installed over the event center on July 20.

Sept. 11, 2015

Naming of The Ford Center at The Star as part of a long-term sponsorship extension and naming rights agreement with Ford Motor Company and Texas Ford Dealers.

Nov. 3, 2015

Details on the 300-room Omni Hotel are announced.

May 4, 2016

The Star unveils plans for a retail block that will include the Dallas Cowboys Ring of Honor Walk and Dallas Cowboys Community Ring of Honor.

June 15, 2016

Baylor Scott & White Sports Therapy & Research groundbreaking.

July 27, 2016

Ceremonial topping out of the 16-floor, 300-room Omni Frisco Hotel. A Leyland cypress tree was hoisted to the top floor of the property.

Aug. 21, 2016

Ribbon-cutting ceremony at The Star and the team’s first practice.

Aug. 27, 2016

The Star Kickoff. It’s the first event held at The Star, comprising four games played by all eight varsity Frisco ISD football teams. It’s sold out.

Spring 2017

Retail complete at The Star; retail opens.

Summer 2017

Omni Frisco Hotel opens.

Winter 2017/Early 2018

Baylor Scott & White Sports Therapy & Research opens at The Star.

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