Dallas Cowboys

Dallas Cowboys are worth $4 billion, world’s richest sports franchise

Dallas Cowboys owner, president and general manager Jerry Jones has the world’s richest sports franchise, per Forbes Magazine.
Dallas Cowboys owner, president and general manager Jerry Jones has the world’s richest sports franchise, per Forbes Magazine. Star-Telegram

It’s been more than 20 years since the Dallas Cowboys last won a Super Bowl.

But owner Jerry Jones and his franchise remain a money-making machine.

Per Forbes Magazine, the Cowboys are the most valuable sports franchise, just ahead of soccer clubs Real Madrid and Barcelona.

The Cowboys are the first franchise worth $4 billion, after a 25 percent increase in value from the year before.

It’s the first time a non-soccer club has held the top honors since the magazine starting compiling a top 50 list in 2015.

Credit goes to the power and strength of the NFL, which is the world’s most lucrative sports league, and its booming television contracts.

But it’s also about Jones and the Cowboys.

Jones has kept them marketable, relevant and profit-making since winning their last Super Bowl title in 1995.

Following last season’s 4-12 campaign, the worst since they went 1-15 when Jones bought the team in 1989, the Cowboys have a record of 152-152 since 1997.

That time includes two playoff wins and an NFL-high four 8-8 seasons.

But thanks to the $1.2 billion AT&T Stadium, the team’s sponsorship revenue and its independently-licensed merchandising arrangement, the Cowboys have continued to thrive financially.

According to Forbes, they recorded a sports-team record $270 million in operating profit during the 2014 season, which was $75 million more than any other franchise.

That season they finished 12-4 and won a playoff game for only the second time in the past 20 years.

And now they top this list after last season’s 4-12 campaign.

Considering that the Cowboys are opening their new headquarters, the Ford Center at the Star in Frisco, in August, their value should only increase.

The Star includes retail and hotel partners. It is valued at $1.5 billion once fully developed.

Top 50 Forbes Most Valuable Sports Franchises

 

Rk.

2015

Team

Sport

Value

(in billions)

1

2

Dallas Cowboys

NFL

$4.0

2

1

Real Madrid

soccer

3.6

3

4

Barcelona

soccer

3.5

4

2

New York Yankees

MLB

3.4

5

5

Manchester United

soccer

3.3

6

6

New England Patriots

NFL

3.2

7

8

New York Knicks

NBA

3.0

8

9

Washington Redskins

NFL

2.8

9

12

New York Giants

NFL

2.8

10

6

Los Angeles Lakers

NBA

2.7

10

22

San Francisco 49ers

NFL

2.7

12

11

Bayern Munich

soccer

2.6

13

17

New York Jets

NFL

2.6

14

9

Los Angeles Dodgers

MLB

2.5

14

16

Houston Texans

NFL

2.5

16

20

Chicago Bears

NFL

2.4

17

19

Philadelphia Eagles

NFL

2.4

18

12

Boston Red Sox

MLB

2.3

18

14

Chicago Bulls

NBA

2.3

20

14

San Francisco Giants

MLB

2.2

21

17

Chicago Cubs

MLB

2.2

22

20

Boston Celtics

NBA

2.1

23

36

Arsenal

soccer

2.0

24

22

Los Angeles Clippers

NBA

2.0

25

29

Green Bay Packers

NFL

1.9

26

26

Denver Broncos

NFL

1.9

27

24

Baltimore Ravens

NFL

1.9

28

29

Manchester City

soccer

1.9

29

37

Golden State Warriors

NBA

1.9

29

32

Pittsburgh Steelers

NFL

1.9

31

27

Indianapolis Colts

NFL

1.8

32

35

Seattle Seahawks

NFL

1.8

33

37

Miami Dolphins

NFL

1.8

34

24

Brooklyn Nets

NBA

1.7

35

NR

Atlanta Falcons

NFL

1.6

36

31

Chelsea

soccer

1.6

37

32

New York Mets

MLB

1.6

38

27

St Louis Cardinals

MLB

1.6

39

49

Minnesota Vikings

NFL

1.5

40

42

Carolina Panthers

NFL

1.5

41

NR

Liverpool

soccer

1.5

42

NR

Arizona Cardinals

NFL

1.5

43

NR

Kansas City Chiefs

NFL

1.5

44

NR

San Diego Chargers

NFL

1.5

45

NR

New Orleans Saints

NFL

1.5

46

45

Tampa Bay Buccaneers

NFL

1.5

47

NR

Cleveland Browns

NFL

1.5

47

42

Houston Rockets

NBA

1.5

49

48

Tennessee Titans

NFL

1.4

50

NR

Jacksonville Jaguars

NFL

1.4

Source: Forbes

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