Dallas Cowboys

Joseph Randle’s shoplifting incident leads to endorsement deal with underwear company

Dallas Cowboys running Joseph Randle has turned an embarrassingly bad situation into one of possible redemption and financial gain.

Less than a week after being arrested for shoplifting a pair of underwear and a bottle of cologne at a Frisco mall, Randle has a signed an endorsement and marketing deal with MeUndies, a Los Angeles-based underwear company.

Randle was fined $29,500 by the Cowboys last week for his transgression. He was charged by Frisco police with a Class B misdemeanor theft between $50 and $500.

The deal with MeUndies will certainly help offset the fine, but also gives Randle a chance to help others by speaking to area schools and charities about the importance of learning from your mistakes.

Randle and MeUndies will also be donating up to $15,000 worth of underwear and apparel to children of need.

MeUndies officially announced the deal on Twitter Sunday morning under the caption: “Every mistake is a learning opportunity.”

Randle, a fifth-round pick in 2013 from Oklahoma State, has 16 carries for 113 yards backing up NFL-leading rusher DeMarco Murray this season.