Dallas Cowboys

Cowboys’ new complex will be called The Ford Center at The Star

Dallas Cowboys headquarters world headquarters in Frisco has a new name. The complex will be known as The Ford Center at The Star.
Dallas Cowboys headquarters world headquarters in Frisco has a new name. The complex will be known as The Ford Center at The Star. Star-Telegram

The Dallas Cowboys officially named their new headquarters and multi-use event center as The Ford Center at The Star in a ceremony Friday afternoon.

The ceremony was on the grounds of the new facility, which is under construction along the North Dallas Tollway at Warren Parkway. The complex is expected to be completed in time for the Cowboys to hold the last half of their training camp here in mid-August 2016.

The public facility is being built with $115 million from the city of Frisco and the Frisco Independent School District in partnership with the Cowboys, who pay for costs exceeding $115 million.

In addition to the headquarters and practice facilities for the Cowboys, The Ford Center at The Star will be used by the FISD to host various events, including high school football and soccer games, with other sports, fine arts and entertainment events to be in the swanky 12,000-seat indoor stadium.

Stephen Jones, chief operating officer for the Cowboys, wouldn’t divulge what Ford Motor Co. paid to secure the sponsorship extension and naming rights agreement for the headquarters.

“At the end of the day we all know there’s money involved and you have to have resources to build these things and make differences,’’ Jones said. “Then what you ultimately hope — no different than us executing on an off-season plan — is you get a return on the investment.

“Obviously, Frisco’s betting on that, we’re betting on that, and they’re betting on a lot more than it being a neat place for the Cowboys to be. They want it to build young people’s lives and make them into people that are able to follow their dreams to be successful.’’

Jones said the new complex encompasses a massive 700,000 square feet, or just 200,000 square feet less than Texas Stadium, the Cowboys’ former stadium. He also said the Cowboys’ association with FISD and the city of Frisco should be a win-win for everyone.

“Why I think this is very unique is the partnership not only with the city of Frisco, but the independent school district is a big deal to us,’’ Jones said. “I think it’ll be a two-way street.

“I think it’ll touch the lives of our players in a positive way, and I do think it’ll affect the lives of young men and women that play in this stadium, whether it’ll be a cheer [squad] or [those who] play in the band. I think it’ll give them some pride and really the motivation to want to work harder so that they can go play in a building like this.’’

Dwain Price, 817-390-7760

Twitter: @dwainprice

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