The Cowboys saved the NFL’s ratings this season. The only downside for the television networks and the NFL is the Cowboys’ season has ended.
The Cowboys posted another huge rating, a 28.2 overnight for their 34-31 loss to the Green Bay Packers. That’s better than for Game 7 of the World Series, which had an overnight rating of 25.2 and drew more than 40 million viewers, and Game 7 of the NBA Finals, which drew an 18.9 overnight rating.
Fox reported that 48.522 million viewers tuned in, according to Nielsen Fast Nationals, making it the most-viewed divisional-round game in history. It is the most-watched telecast of any kind since last year’s Super Bowl.
The Cowboys had five of the six highest-rated games during the season, according to Sports Media watch, and averaged 23.7 million viewers the second half of the season, Bloomberg reported.