Dallas Cowboys

Cowboys-Vikings game sets viewership record

More than 20 million viewers saw the Dallas Cowboys beat the Minnesota Vikings 17-15 Thursday night.
More than 20 million viewers saw the Dallas Cowboys beat the Minnesota Vikings 17-15 Thursday night. pmoseley@star-telegram.com

The Dallas Cowboys are setting records on and off the field.

The latest comes in the form viewers.

Dallas’ 17-15 win over Minnesota was the most-watched Thursday Night Football game ever with a Total Audience Delivery (TAD) of 22.2 million across all platforms, NBC, NFL Network, NBC Sports Digital, Twitter, and NFL Digital, according to Fast National data released Friday by The Nielsen Company, and digital data from Adobe Analytics and Twitter.

Dallas (11-1) has won 11 consecutive games.

NBC’s Thursday Night Football broadcast averaged 21.8 million TV-only viewers – also the best ever for TNF. The previous most-watched TNF game averaged 21.1 million viewers when Denver beat Kansas City 31-24 on Sept. 17, 2015.

TV viewership on NBC and NFL Network peaked at 23.5 million from 9:45-10 p.m.. The game registered a national household TV rating of 12.8/22.

The Average Minute Audience (AMA) for live stream via Twitter, NBC Sports Digital, and NFL Digital was 479,000 viewers – also a record for Thursday Night Football.

Twitter reached 2.9 million viewers for the game.

The Cowboys' next game is at the New York Giants on Dec. 11.

Beat writers Clarence Hill and Charean Williams offer their thoughts on the Cowboys' 17-15 victory over the Vikings on Thursday night. Video by Drew Davison.

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