NASCAR & Auto Racing

Rangers are revved up for NASCAR Xfinity Series race at Texas Motor Speedway

Brandon Jones’ No. 33 will be covered in Rangers’ colors and logos for the O’Reilly Auto Parts 300 April 8 at Texas Motor Speedway.
Brandon Jones’ No. 33 will be covered in Rangers’ colors and logos for the O’Reilly Auto Parts 300 April 8 at Texas Motor Speedway. Courtesy

The Texas Rangers will be playing on the road when NASCAR Xfinity Series hits Texas Motor Speedway on April 8, but the Rangers will still have an impact on the track.

The club is sponsoring Brandon Jones’ car in the O’Reilly Auto Parts 300.

Jones, who drives for Richard Childress Racing and is fourth in the points standings, will have his car wrapped in the Rangers paint scheme with pictures of baseballs on the doors. The team logo will be on the hood of his Chevrolet Camaro.

Jones will also wear a driver suit that will be modeled after the team’s blue jersey top with gray pants and blue and red piping.

“The Rangers see this as an opportunity for marketing exposure in a way we don’t usually experience,” Rangers spokesman John Blake said. “There is a crossover audience among baseball and NASCAR fans, so this partnership makes a lot of sense for us. We also look for Brandon Jones to have a great ride in the No. 33 Rangers car.”

Jones is throwing out the first pitch before the April 6 Rangers game against Seattle. The club is also offering a ticket special for the April 14 game against Baltimore. Fans can buy two Lexus Club Terrace tickets for $33 by using the online coupon code: NASCAR.

New race sponsor

The April 9 race at TMS will be the final one known as the Duck Commander 500. The track’s three-year sponsorship with Duck Commander ends after the race

Duck Commander has been a great sponsor and demographically great to work with,” Texas Motor Speedway president Eddie Gossage said. “They’ve been easy to work with because the truth is all you have to do is call Willie [Robertson] and Korie [Robertson] and you’ve got your answer. It’s easier than a lot of corporations.”

The Robertson family has been a big draw at the track because of their appearance in the Duck Dynasty reality-television show.

Gossage said the track has made progress in finding a new title sponsor for its 2017 spring race.

“We’ve had a lot of interest, and we’ll probably be announcing something very shortly from a sponsor that not only will supportive financially for us but also brings national promotions to the table that everybody in the country will have access to,” Gossage said. “We’re zeroing in, but we’re not there yet. The big thing to me was there’s a lot of people that will write you a check, but who is going to execute and make the event bigger nationwide. That’s part of what we’ve been working through with different folks.”

Honor for TMS

TMS was honored by Speedway Motorsports Inc. as the company’s track of the year for 2015.

In addition to TMS, SMI owns Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway and Sonoma Raceway.

“It’s not easy to win,” SMI CEO Marcus Smith said. “Texas came out on top.”

Among things the tracks are graded on are revenues, expenses and performance.

  Comments