Jay Coldren, Dean & DeLuca’s chief development officer, said Tuesday that plans call for the new title sponsor of Fort Worth’s annual PGA Tour event to have two retail outlets operational in the Dallas-Fort Worth area within the next 18 months.
The Dean & DeLuca Invitational begins Thursday at Colonial Country Club. Executives with the first-year title sponsor have stressed the desire to expand into the Texas market since they agreed in February to sponsor the Colonial tournament for the next six years.
“We’re looking at two sites here that we’ve very close on,” Coldren said Tuesday. “We haven’t finalized any agreement, so we can’t announce it to the public yet. But we’re very excited about the Dallas-Fort Worth market. We hope to do a number of locations here, both of our full-market stores and our café locations.”
Fans who attend this week’s tournament can get an idea of what the specialty-food retailer has to offer by touring the Prince Street Marketplace off the ninth fairway. The shop opens to the public Wednesday at 7 a.m. At present, Dean & DeLuca operates full markets as well as café setups in 12 U.S. locations, but none in Texas.
By the time the tournament returns in 2017, Coldren said D&D officials hope residents will have first-hand knowledge about their retail outlets. But the timetable depends on ongoing negotiations.
“We think a couple of them will be operational within the next 12 to 18 months, depending on how the negotiations go.”