For a little more than the cost of a holiday drink at Starbucks, you can get into the Cotton Bowl.
Tickets for the Jan. 2 game between Wisconsin and Western Michigan at AT&T Stadium are as low as $6 on StubHub, quite a discount from the $150 face value for tickets in the upper corners of the 400 level. Even parking passes, which the Cotton Bowl sold for $50, are listed for $11 on the site.
In comparison, high school football fans will be paying $15 a ticket for this weekend’s UIL state championship games at the stadium.
MAC champion Western Michigan (13-0) earned an at-large berth to the Cotton Bowl as the highest-ranked team outside a Power 5 conference. Wisconsin (10-3) landed in the game after blowing a 21-point against Penn State in the Big 10 championship game.
Participating schools are required to buy 12,500 tickets for the game and must sell them at face value.
The Cotton Bowl has been sold out each year since moving to AT&T Stadium in 2010.