Rock star Jack White and Ian Kinsler, former Texas Ranger turned Detroit Tiger, have joined forces with Dallas-based sporting goods company Warstic.
According to a statement released earlier today, White and Kinsler are now co-investors and co-partners with Warstic’s founder Ben Jenkins. The company, which was founded in 2011, designs professional grade wood and metal baseball and softball bats, along with other baseball and softball gear (such as equipment bags and batting gloves) and “lifestyle apparel.”
From Star-Telegram 2013: Ben Jenkins’ hand-forged bats are labor of love
“I discovered the Warstic company through my love of design,” White said in a statement. “I was drawn to what Ben Jenkins was doing at Warstic by the simplicity and harshness of the designs. Most baseball bats and equipment in the sports world do not impress me much, but I think that there is a lot of room to explore aesthetic ideas in just baseball alone that can bring beauty and purpose to the weapons that athletes use to accomplish their goals.”
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According to the statement, Warstic — which makes American ash, maple and birch wood and metal baseball bats — furnished Kinsler with his black on black maple Warstic for his first Major League Baseball game of the season, where he hit the first pro base hit and the first home run recorded with a Warstic bat.
“I was drawn to Warstic not only by its uncompromising quality but also what it represents,” Kinsler said in a statement. “Ben and the team truly believe that a bat should be more than just a bat — it can be a tool, an attitude and at the same time, a personalized representation of who you are as an athlete.”
Jenkins, in a statement, said White and Kinsler represent both sides of what Warstic is trying to achieve.
“The concept of balance is crucial to everything we do,” Jenkins said in a statement. “Ian is a great representation of what our brand is about on the player side and I’m excited to have his experience, knowledge, talent, and work ethic on our team. On the other side, Jack represents our love and appreciation of sports as fans, of not just making things, but our willingness to make new things that have never been seen before.”