Ted Cruz is not on the March 4 primary ballot.
But his likeness is all over TV and in campaign materials, as a slew of Republican candidates on the primary ballot are using his words and — in rare occasions — his endorsement to reach out to voters.
This year, having Cruz weigh in any way possible “is political gold,” said Mark P. Jones, a political science professor at Rice University in Houston.
His thumbs up for a candidate serves “as a signal to Cruz’s plethora of supporters within the GOP primary electorate who the ‘true’ movement conservative in the race is,” he said.
And that has made a number of candidates try to link themselves to the state’s junior senator any way possible.
Cruz skyrocketed to national attention in 2012 after defeating Lt. Gov. David Dewhurst in a battle for U.S. Senate that turned into a classic Tea Party versus establishment Republican, David versus Goliath fight.
He has remained in headlines for constantly criticizing the Obama administration and the healthcare law.
“Because of his activity in the Senate, and how he has been so vocal, a lot of people are happy with him about that,” said Jen Hall, who heads the Tarrant County Republican Party. “There are a chunk of the voters who probably will pay attention” to his support of a candidate.
“Whether or not is swings a race to put someone over the top remains to be seen.”
Democrats caution Republicans about jumping onto the Ted Cruz bandwagon.
“When you start appealing to a very small part of Texas’ population — the Republican primary voter — it’s going to affect the general election,” said Manny Garcia, a spokesman for the Texas Democratic Party. “Some of these positions he’s expressed would be a concern to every day Texans.
“While it may be beneficial to align themselves with Ted Cruz right now, down the road (in the Nov. 4 general election) it may come back to bite them.”
Ties that bind?
Here’s a look at some of the Texas Republicans who have linked themselves to Cruz this political season:
“Ted Cruz is very popular in Texas,” said Allan Saxe, an associate political science professor at the University of Texas at Arlington. “He is very popular among the Tea Party people and is really a charismatic public figure to those that like him.
“His endorsements do carry weight, perhaps more than other endorsements because voters know who he is.”
Jones did note that there are two sides to every coin.
“Ted Cruz has probably done more than any other single politician to shift the center of gravity within the Texas GOP primary competition even further to the right this season,” Jones said.
“Most observers would view this as bad news for the future of the Texas GOP, since the party’s rightward drift takes it further and further away from the Hispanic and Anglo Millennial voters who will be playing an increasingly prominent role in determining who governs Texas in the future.”