What’s in a name? The City of Weatherford would say quite a bit as they revealed the new tourism brand, sponsor partner program and promotional video, during Tuesday night’s meeting.
“Weatherford is a representation of history,” said Blake Rexroat, director of communications and marketing for the city. “To put it more elegantly - it’s a living history.”
Rexroat said the community’s storied past has been known for everything from peaches, cutting horses, watermelons and dairy farms, to events and more.
“As you know Weatherford is a growing city and many new retail centers, restaurants and parks are being built almost monthly,” Rexroat added. “This budget cycle [council] made a bold decision to fund new projects out of the hotel/motel tax dollars. Communications and marketing took that very seriously and have taken strides to capitalize on the decision made by council.”
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Rexroat said his first decision was to collaborate - citywide.
“We joined forces with city administration, parks and recreation and the Main Street Program who is in-charge of revitalizing our downtown district,” Rexroat said. “As a team, we evaluated, analyzed and patiently researched Weatherford’s makeup.”
Rexroat said they partnered with many companies that specialize in data gathering like the Sponsor Bureau who they spent a couple of days with. The city also partnered with Sapphire, Jackrabbit Systems and TCU Roxo.
“After digging deep we’ve determined Weatherford is more than one thing,” Rexroat said. “We’re known for so many great things. When you go to Spark in the Park - that’s an experience. When you go to the Doss Heritage and Culture Center - that’s an experience. When you go to Chandor Garden’s that’s an experience like no other. Weatherford offers a great tourism experience. Today, I present to you our new tourism campaign - Experience Weatherford.”
Rexroat then showed a short video that will be in place on a tourism website currently in development and expected to operational by early December. The new website will be located by visiting experienceweatherford.com once it is live.
In other business the council gave the green light for the development of an all inclusive playground to be constructed at Heritage Park.
An all inclusive playground will provide opportunities for all children of the community, regardless of their limited ability or skill level, to play with their brothers, sisters and friends in an environment design to help foster social interaction. With this type of playground Weatherford would be only the fourth city in the North Texas region to provide this to the community.
“This has been a project that has been in the works for about three years,” Shannon Goodman, director of parks and recreation, and special events said.
Council approved the 7,000 sq. ft. playground and awarded the bid, not to exceed $230,000, to The PlayWell Group Inc.
“It looks like a great thing,” said Mayor Craig Swancy. “Too all of the children, no matter what your age is, congratulations.”
The council also shared in the good news that the Weatherford Police Department - (WPD), recently received a prestigious award.
WPD was named a Recognized Law Enforcement Agency from the Texas Police Chiefs Association Law Enforcement - Best Practices Recognition Program.