John Pittman, who recently opened Battlefield Frontlines Combat Lasertag, is getting used to drivers making U-turns along Northeast Loop 820 so that they can check out his gaming venue.
“It’s ramping up. People are driving down the road and swinging back to see what combat laser tag is all about,” he said.
Since opening in late October, business is revving up as people are booking parties and other events, he said.
Battlefield Frontlines is in Hurst’s growing entertainment district about a half mile from North East Mall.
Developers have converted vacant buildings along a half-mile stretch of Northeast Loop 820 into venues where people can play miniature golf or jump on trampolines.
Pittman said people are curious about the battlefield concept of his laser tag games.
Most are used to a Star Wars theme, but Pittman said he wanted a concept based on video games that people are playing such as Call of Duty. The idea is to focus on teamwork.
Pitman wanted to expand beyond his Houston location and considered Austin but chose Hurst as officials helped him navigate the necessary permitting requirements.
Unlike his Houston location, which is in an industrial area near several oil companies, the Hurst location is along heavily-traveled Northeast Loop 820 and close to North East Mall where it is easy to draw traffic.
The entertainment district is also about a half mile from Rave Movie Theater, which recently underwent a $2.4 million makeover. The corridor stretches from Putt Putt Minature Golf & Games on the south to the Battlefield Frontlines location on the north.
When Pittman opened in Houston, he didn’t get the type of response as he is finding in Hurst.
“It’s all about location, location location,” he said.