For Hillary Biediger, Thanksgiving was a time to be grateful for her recent career move and business expansion, but it was also a busy time for her stores, Juice Junkies.
“Juice cleansing is all about detoxing,” Biediger said. “People are cleansing before Thanksgiving and Christmas, knowing they are going to be really bad on the holidays … and those who did it after the holidays felt better.”
Biediger opened her organic juice bar at 925 Foch St. in Fort Worth in November 2013. After seven years of bartending, she said, she wanted to “get out of my comfort zone” and felt it was the right time.
Customers have raved about her products, she said.
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“I’ve heard amazing stories of the healing benefits of our good food,” Biedeger said. “They said, ‘You are saving my life by having this juice bar open.’ It made all of the hard work worth it.”
A busy year later, the company’s second location opened Nov. 13 in Keller Town Center, an ideal spot because it’s a “health-oriented and beautiful area” with lots of activity, Biediger said.
“I’m glad that we were able to get another location up and running as fast as we could,” she said. “We’re looking to continue expanding.”
Juice Junkies’ menu includes raw, vegan and organic foods and drinks. They are all soy-, dairy- and gluten-free products made at the Fort Worth location. The store was “bombarded” in January by customers looking to recover from holiday eating, but Biediger said it was busy this year before Thanksgiving. It’s as if folks try to get a “clean slate” going into the holidays.