The mega-festival planned in Keller this spring now has a name.
The city announced last month that it was combining two large spring festivals into one, and that it would having a contest to name the new festival. “Keller Zestival - Arts/Beats/Eats” was chosen as the official name for the event, planned for April 17-18 at Keller Town Center, said Rachel Reynolds, the city’s public information officer.
The Greater Keller Chamber of Commerce has run “Kellerfest,” a two-day family festival, for the past 10 years. It usually attracted about 20,000 people.
The first “Taste of Keller” was a two-day Keller Business Connections event last year that attracted tens of thousands with lots of menu samples from local restaurants, food-related activities and contests and other entertainment and fair activities.
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KBC — a relatively new organization of local business owners to promote commerce and networking — closed its doors suddenly a few months after.
Both events were a week apart in April earlier last year at Keller Town Center.
According to the city, KBC had already reserved the town center for next year’s “Taste of Keller” before KBC dissolved, and the Chamber wanted to have “Kellerfest” on the same weekend. Keller Mayor Mark Mathews stepped in and suggested the events merge with the city’s help, Reynolds said.
More infomation about “Keller Zestival” may be made available later as planning for the event continues.
Mark David Smith, 817-390-7808