Hipster hotel in Arlington? Popular millennial brand might join entertainment district

The city of Arlington is in the first steps of trying to land a Marriott AC Hotel.
The city of Arlington is in the first steps of trying to land a Marriott AC Hotel. City of Arlington

The entertainment district that includes Six Flags over Texas, AT&T Stadium and Globe Life Park is surrounded by many chain hotels and motels found all across the United States.

But now Arlington may be closer to landing something a little more unique.

In October, the Arlington City Council approved a zoning change along East Lamar Boulevard for an AC Hotel by Marriott, a brand that targets millennials.

The limited service hotel would include between 110 and 120 rooms. It would be part of the Momentum Park Phase II development at 2170 East Lamar Blvd. that would also include an office building with 50,000 to 60,000 square feet.

Under the developers’ plans, the hotel wold have an average daily rate of $184 a night — higher than Hilton Arlington or the Sheraton Arlington Hotel.

But the developers, brothers Gerald and Troy Alley, cautioned that the AC Hotels have a lengthy design process.

When the City Council approved the zoning change, it limited the developers to an upscale, chain-scale hotel. So if the AC brand fails to go forward, it will have about 15 other brands to pursue.

AC Hotels states on its website that it offers “a mix of classic architecture and modern design in unique locations.” The hotels include an open area in the lobby that serves as a co-working space during the day and becomes a lounge at night. The brand started in Europe.

A review of the AC Hotel Atlanta Buckhead described it as “aimed squarely at the milliennial market and the design is super minimalist.”

There are two in Dallas — one in downtown and one by the Galleria — and one is planned for downtown Fort Worth adjacent to the Kress Building that is scheduled to break ground next month, a city spokeswoman said.

Arlington has been working to vary its entertainment options. A new esports stadium will open next week and Texas Live!, an entertainment complex next to Globe Life Park, opened in August.

Texas Live! opens smack in the middle of the Texas Rangers Globe Life Park and the Dallas Cowboys AT&T Stadium, the evening ending with concerts by Eleven Hundred Springs and The Toadies.

Bill Hanna: 817-390-7698; @fwhanna
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Bill Hanna is an award-winning reporter who has covered just about every beat at the Star-Telegram. He currently covers Arlington but also writes about a variety of subjects including weather, wildlife, traffic and health.