Dak Prescott gives advice to junior high students
The NFL United Way Character Playbook™ program, which is involved with Arlington schools, won a Gold Stevie® Award.
The Stevie® is an industry award that recognizes accomplishments and contributions of companies and business people worldwide.
Character Playbook™ is a digital, interactive, comic book-style curriculum that trains students how to cultivate and maintain healthy relationships during their critical middle school years. It has received the Gold Stevie® Award in the category New Product or Service of the Year - Education - PK-12 Course, Learning Management, Personalized or Career and Workforce Readiness Solution.
Dak Prescott, Ezekiel Elliott and other Dallas Cowboys joined the two United Ways in launching Character Playbook™ at Workman Junior High School in Arlington ISD and Staley Middle School in Frisco ISD last October.
In Arlington, Character Playbook™ has impacted 3,487 eighth grade students at 10 junior high schools during its first year.
It was introduced into North Texas schools through a partnership of United Way of Metropolitan Dallas, United Way of Tarrant County, the Dallas Cowboys, the Arlington and Frisco ISDs, and the education technology company EverFi.
The awards ceremony will be June 20 at the American Business Awards in New York.