The Ben Hogan Golf Equipment Co. apparently scored with the debut of its first new set of irons at the PGA Merchandise Show in Florida last month, garnering lots of interest from golf pros and the media, according to CEO Terry Koehler.
Response to the company’s Fort Worth 15 irons “was overwhelmingly positive,” Koehler said. “I don’t know how many people came up and said, ‘Thank you for bringing the Ben Hogan brand back to golf.”
Koehler, who previously ran a company in Victoria that made a line of wedges, struck a deal last year to license the Ben Hogan brand from Perry Ellis International for golf clubs. Hogans, produced for 40 years in Fort Worth under the watchful eye of the legendary golfer, have been off the market for several years following the company’s sale to Callaway Golf.
The new forged irons have a classic look and stand apart by carrying loft numbers, from 20 to 63 degrees, rather than the traditional 3-9 plus wedges.
The new Hogan company recently moved into the former Star-Telegram printing facility in Edgecliff Village near I-35 and I-20, where it plans to begin producing clubs in the next few weeks. The irons will be sold exclusively through golf pros at country clubs and practice facilities. Koehler said the company has interest from hundreds of clubs and hopes to start filling orders late next month.
Mike Wright, head pro at Shady Oaks Country Club where Ben Hogan was a member, joined Koehler at the show, and did Tyler Head, president of Corbett Capital, one of several local investors in the company.
Head said he was introduced to Koehler through the Tech Fort Worth business incubator and impressed with his knowledge and track record. As a native of Fort Worth, he also was intrigued by bringing back “a storied Fort Worth company.”
“I don’t want to see Hogan leave Fort Worth again,” he said.
American shows off heritage
Do you miss the days when Reno Air or Allegheny were still flying commercially?
American Airlines is tapping into that aviation nostalgia with new amenity kits for first- and business-class passengers that feature the colors and logos of nine different airlines that are part of its heritage.
The Fort Worth-based carrier has combined with several other airlines throughout its 80-plus year history. The new kits will highlight logos of legacy American Airlines, PSA, AirCal, Reno Air, Allegheny, America West, Trans World Airways, Piedmont and US Airways.
The kits, given out to every first- and business-class passenger, include items such as toothpaste, socks and ear plugs. The kits with heritage logos will be available until January 2016.
New Target layout in Fort Worth
Target will test a new layout at its Presidio Junction store in north Fort Worth.
The retailer said the store, at 8917 Tehama Ridge Parkway, will feature Target’s home product assortment in a lifestyle setting so shoppers can see what the products might look like in their own homes. The layout, the retailer said, will “stop guests in their tracks.”
Target will open 15 new stores this year, including two TargetExpress locations in Washington, D.C., and one in Chicago. The north Fort Worth location, which will be a general merchandise store, is slated to open in July.