Check the seat pocket the next time you fly American Airlines and the Foo Fighters might be staring back at you.
The Fort Worth-based carrier unveiled a new, redesigned American Way in-flight magazine this month, featuring the rock band in the January issue. The monthly magazine, which is on all American and US Airways flights, will have new content and a revamped website for its digital edition.
“The revitalized American Way comes as American makes a huge investment in the customer experience with improvements to our aircraft, our lounges and the airports we serve,” said Fernand Fernandez, American’s vice president of global marketing.
The redesign includes new sections such as Maps & Legends, which in January features the best barbecue joints in Texas according to an editor at Texas Monthly. Another section will feature the opinions of magazine editors and writers on cultural and travel trends.
And for those who like to do the Sudoku and crossword puzzles, don’t worry. The puzzles and the magazine’s “Air Mail” section will live on in the redesign.
Panther Capital launches first fund
Fort Worth-based Panther Capital Group has launched the Panther Small Cap Fund, its first mutual fund.
The Panther Small Cap Fund will invest the majority of its net assets in U.S. small capitalization companies included in the Russell 2000 Index. The minimum investment is $1,000.
“Our research process endeavors to uncover underappreciated or misunderstood small-cap investment opportunities,” said John Langston, Panther’s founder and president. “We are true believers in the investment merits of U.S. small-cap stocks. Our new fund builds on our commitment to this sector and our belief in the long-term performance of our nation’s economic engine and the small companies that benefit from it.”
Panther Capital was started in 2009. It specializes in small-cap stocks, but manages all types of portfolios for advisers as well and its own clients.
Marketing pros form Zebra Crossing
Three veteran marketing and advertising professionals from Fort Worth have partnered to open Zebra Crossing, a marketing firm focused on brand building for its clients.
Mike Roundtree, Karl Giere and John Hooper will office at 700 NE Loop 820 in Hurst. Zebra Crossing is the British term for a pedestrian crossing.
Hooper operated the agency Infosapp, Accra and Ghana. He and Giere have collaborated on marketing and advertising campaigns since 1991 when Giere opened Metroplex Designz, a full-service advertising and marketing firm in Fort Worth. Roundtree, who operated his own agency, also formerly served as advertising and creative director at Lockheed Martin Aeronautics.
“When it comes to advertising, every business everywhere faces the same or similar marketing struggles,” said Giere. “Rules have changed, but the basic need to craft a clean, clear and simple competitive message remains the same at home and abroad.”
Omni scores a touchdown
The Omni Fort Worth hotel in downtown Fort Worth is sold out for Monday night, thanks to the College Football Playoff National Championship game at AT&T Stadium in Arlington.
But get a load of some other figures the Omni pulled together on the impact that the big game is having on the hotel.
It expects a 30 percent boost in business at its Whiskey & Rye and Cast Iron restaurants, which are expected to serve 3,500 cups of Starbucks coffee, 3,000 glasses of wine, 1,000 shots of whiskey, 1,000 beers and 1,800 steaks.