Baker, Ahles & Kaskovich

Photography book documents work of Waggoner Ranch cowboys

Generations of families have lived and worked at the Waggoner Ranch.
Generations of families have lived and worked at the Waggoner Ranch. Photo by Jeremy Enlow

As the sale of the legendary 510,572-acre Waggoner Ranch awaits, Fort Worth-based photographer Jeremy Enlow has released a book on the Cowboys of the Waggoner Ranch.

The coffee table book provides a behind-the-scenes look at the lives of the ranch’s 26 Cow Camp workers, whose work is said to be little changed since Daniel Waggoner claimed a land grant of 160 acres in 1854 to start the West Texas ranch.

“They rise before dawn, ride tall in the saddle all day whether the day is sunny or a cold and biting wind swirls around them, as they saddle their chosen mounts,” said Helen Biggs Willingham, joint owner of the Waggoner Ranch, in a statement. “They no longer battle Indians and outlaws of old, but they face the elements of nature every day. Some people think of the cowboy as a half-mythological folk hero, just a symbol of the American West. The Waggoner Cowboys are real people.”

Enlow was given exclusive access to the Cow Camp operation behind the prestigious reversed triple D brand of the Waggoner Ranch, the largest ranch in the United States under one contiguous fence.

Enlow self-published the 140-page hardcover book, printed in Fort Worth by Four Color Press. The book sells for $58 and a copy can be reserved online at www.waggonercowboys.com. Shipments will start Nov. 1.

Former American CEO lands new job

Tom Horton, who led American Airlines through bankruptcy only to be squeezed out when the company merged with US Airways, has landed a new job.

Horton, 54, who stepped down from the airline’s top spot in December 2013, will join the private equity firm Warburg Pincus as a Senior Adviser in its industrials and business services group. The firm said Horton will identify and evaluate investment opportunities in aerospace and other industrial sectors.

“Warburg Pincus’ focus on building enduring franchises and deep domain knowledge in the aviation sector aligns with my business approach and background,” Horton said in a statement. “I look forward to working with new colleagues to identify and evaluate investment opportunities and support the firm’s management teams.”

Horton became CEO at American on the day the Fort Worth-based airline filed for bankruptcy in November 2011. He previously did two stints as the company’s chief financial officer, leaving to work at AT&T from 2002 to 2006. After the merger with US Airways, Horton stayed as non-executive chairman until July 2014.

He also currently serves the board of directors for Walmart and Qualcomm.

New GameStop ads have fun with gamers

GameStop has launched a new television ad campaign timed for the release of several highly anticipated video games that emphasizes its stores as a fun place for gamers.

In the spots, developed with The Richards Group in Dallas, store employees have fun with customers by acting out roles from the new games, which include Assassin’s Creed, Halo 5, COD: Black Ops III, and Rise of Tomb Raider. In one, an employee makes fun of a gamer who has camped out all night waiting to get the new Halo game, remarking, “You know all you need to do is pre-order, right?”

GameStop, long known for creating an atmosphere in its stores as a place where young gamers like to hang out, is fighting to retain its position as the industry shifts to digital downloads. The Grapevine-based retail chain has diversified, buying the Spring Mobile AT&T Wireless chain and Simply Mac, which sells Apple products, while stressing that its buy-sell-trade model and Power Rewards loyalty program will continue to draw shoppers to its 6,000 stores.

The campaign, called “We’re All Players,” is the work of Chief Marketing Officer Frank Hamlin, who joined GameStop last year from Guitar Center. The ads, aimed at core gamers ages 18-34, started running earlier this month and are appearing on several cable networks including Adult Swim, Comedy Central, FXX, MTV2, Spike, SyFy, TBS and TNT.

Dave Kroencke, principal for The Richards Group, said creating the new spots with Hamlin was “energizing.”

“’We’re All Players’ is a fantastic example of what can happen when you seize the opportunity with your clients instead of trying to maintain the status quo,” he said.

Kubota breaks ground in Grapevine

Top executives from Japan joined leaders from Grapevine last week for the groundbreaking of a new U.S. headquarters for Kubota Tractor and its credit company.

The farm equipment manufacturer will build a three-story office building with approximately 125,000 square feet, plus a 68,000 square foot research and development facility, on a 25-acre site near Grapevine Mills mall at Texas 121 and Grapevine Mills Boulevard.

The company, relocating from California, currently has 123 employees in Texas and will bring more than 300 jobs to the area.

The city-owned land is part of 185 acres formerly owned by a group led by ex-Texas Rangers star Rafael Palmeiro, who had planned a large development that never happened. Marty Sabota

Thomas named top communicator

Patsy Thomas, president of Mental Health Connection of Tarrant County, will receive the Communicator of the Year Award from the Greater Fort Worth Chapter of the Public Relations Society of America at the fourth annual Worthy Awards dinner in November.

The Worthy Awards celebrate the region’s best in public relations and communications. The event is Nov. 5 at the Fort Worth Club.

Thomas was chosen for her ability to communicate and create partnerships with public and private agencies, as well as individuals in need of behavioral health services and their family members, the organization said.

The Mental Health Connection of Tarrant County was founded in response to the 1999 shooting tragedy at Fort Worth’s Wedgwood Baptist Church. A gunman killed seven people and wounded several others before killing himself.

Thomas became president of the group in 2002, and through her leadership approximately 900 people at 13 agencies have been trained to help teens become more resilient. She also spearheaded development of a public awareness campaign on recognizing trauma in children.

Previous Communicator of the Year award winners include former Fort Worth ISD Superintendent Walter Dansby, Mayor Betsy Price, and former Councilman Joel Burns.

An additional 50 awards will be given out to area public relations and communications professionals that evening. Individual tickets are $75 for members, $85 for nonmembers and $50 for students. Tables of 10 are available for $650 at worthyawards.com.

Andrea Ahles: 817-390-7631, @Sky_Talk

Sandra Baker: 817-390-7727, @SandraBakerFWST

Steve Kaskovich: 817-390-7773, @stevekasko

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