Southwest Airlines announced Tuesday that its chief marketing officer, Kevin Krone, will retire in February.
Krone, who has worked at the Dallas-based carrier for 25 years, led several marketing initiatives including the new brand and livery design and retooled Southwest’s frequent flyer program, Rapid Rewards.
“To this day, Southwest relies on the site he developed, Southwest.com, for ticket distribution that, without Kevin’s vision and leadership, would not have grown to the biggest travel website in the world,” said Southwest chief commercial officer Bob Jordan.
Krone’s retirement is effective February 15.
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Ryan Green, who is currently managing director of customer strategy and development, will be promoted to vice president of marketing.
Southwest also announced several other executive promotions. Dave Harvey will become managing director of business development and Adam Decaire will become managing director of network planning. Both will report to Andrew Watterston who takes on a new role as senior vice president of network and revenue.