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No. 10 DFW Airport unveils new brand and logo

DFW Airport revealed its new brand and logo in October.
DFW Airport revealed its new brand and logo in October. Star-Telegram

Out with the blue and in with the orange.

In October, Dallas/Fort Worth International Airport unveiled its new orange logo that simply said “DFW” in large letters with a line traveling through the center of the letters.

As part of its new brand initiative, the airport also added the tagline, “Travel. Transformed.” to its logo. The old blue logo with white waves had been used for the past fourteen years.

“Our current brand launched 14 years ago and since then DFW has evolved from a national hub to a global superhub,” said airport chief executive Sean Donohue during the unveiling ceremony at the headquarters. “We needed to evolve our brand to be more modern, memorable, unique and critically global.”

The airport spend $1.5 million with international marketing firm, Interbrand, to create the new logo and brand. The color and logo have already been installed on its Skylink train and parking buses. The airport’s ambassador volunteers will also get new uniforms with the orange color.